| SHOTLIST : BACKGROUND TV REPORT – ROMANIA |
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0:00:00 | 0:01:30 | Colour bars/ 1000 Hz | |
0:01:30 | 0:02:00 | Black | |
0:02:00 | 0:13:25 | English version (commentary and dub) – 11’25` | |
0:13:35 | 0:25:00 | International version | |
0:25:05 | 0:33:15 | B-roll | |
TOTAL DURATION: | 0:33:30 | | |
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| ENGLISH VERSION : script |
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English version | TC IN
Internat. Version | DESCRIPTION SHOT | COMMENTARY / INTERVIEW |
0:02:00 | 0:13:35 | Bucharest / University square / people in the streets | Bucharest. In the middle of University Square, a clock counts down the days to Romania’s entry to the European Union on January 1st 2007. A date which some 22 million Romanians are waiting for impatiently. A date which follows 15 years of transformation for their country. |
0:02:17 | 0:13:52 | Jonathan Scheele in his office Head of EC Delegation to Romania | One man has lived at the centre of Romania’s metamorphosis. Jonathan Scheele is head of the European delegation in Bucharest. |
0:02:26 | 0:14:01 | Interview
Jonathan Scheele Head of EC Delegation to Romania | « Romania is probably one of the most unknown countries in Europe for the average citizen of the European Union speaking of the old 15 Member states if you like. And most of the ideas we have about Romania are based on some of things that happen in the early nineties. You have a country that is attractive, more and more, for investment We see that in terms of large companies from all over Europe but also from outside which are coming here for establishing and we have seen a very sharp rise in foreign investments recently. We’ve also seen an increasing out looking attitude among the population.” |
0:03:08 | 0:14:43 | Main road Bucharest to Constanta filmed from inside a car | We wanted to meet some of the people who are part of this new Romania. Our first stop was in the east of the country. |
0:03:16 | 0:14:51 | Murfatlar vineyards, people cutting grapes | Not far from Constanta , on the edge of the Black Sea, the vineyards of Murfatlar spread out over 2.000 hectares. After the fall of communism, this state run company lost its main market: the former Soviet Union. Now the vineyard- privatised in 2000- has undergone a radical restructuring. |
0:03:40 | 0:15:15 | Interview
Cosmin Popescu Murfatlar România | “I would say that the major change has been moving from mass production without the least concern for quality to a production which responds to the demands of the customers. These days we take on board the wishes of the consumers and offer the products they want by developing different brands.” |
0:04:03 | 0:15:38 | Murfatlar vineyards, Murfatlar winery: various equipments and processings | Several million euro have been invested here- in part with European grants- in new production equipment and in the replanting of the vine stocks to be able to achieve international quality standards. At the same time, the Murfatlar vineyard has expanded its range and now offers six categories of wine. |
0:04:12 | 0:16:00 | Murfatlar winery: various equipments and processing | A strategy which has paid off. Murfatlar is now the number one wine exporter in the country and wins awards in international competitions. The Romanian wine sector has a major competitive advantage: its low labour costs. When Romania joins the European Union, however, this advantage is likely to fade away. Which doesn’t worry the directors of Murfatlar. In fact quite the opposite: |
0:04:47 | 0:16:22 | Interview
Cosmin Popescu Murfatlar România | “The very strong competition we’re going to meet will stimulate our creativity, to be able to find solutions to make us just as effective as our competitors.” |
0:05:01 | 0:16:36 | S.E.R.V.E. Vineyards, Guy de Poix is meeting a worker. People cutting grapes. | If the Romanian winegrowers are off to conquer the European market, others are doing things the other way round. That’s certainly the case with this Frenchman. Already the owner of a vineyard in Corsica, the day after the Romanian revolution-on a whim- he decided to go and see what was happening on “ the other side”. |
0:05:19 | 0:16:54 | Interview
Guy de Poix French wine maker in Romania (S.E.R.V.E. is for: Société Euro Roumaine de Vins d’Exception ) | “So I came in 93. And then it was a real shock because it was clear that there was huge potential. But it was clear that everything had to be done. Everything had to be redone in the cellars, the vineyards. And I think when you’re a winegrower that’s a call that’s too hard to resist. Again, a fantastic potential but everything needed to be re-done”.
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0:05:38 | 0:17:13 | Guy de Poix in his winery, exterior shots of the processing unit | In Romania, Guy de Poix was an investor in at the start. To create his business he acquired a few dozen hectares of vines. Now he’s in charge of the whole production from the vine to the bottle. But he believes he’s profited more in the human sense rather than the economic: |
0:05:54 | 0:17:30 | Interview
Guy de Poix | “What was it that seduced me? Maybe it was the marvellous side of the Romanians, their Francophile side. They open up their hearts to you incredibly quickly. You can’t resist. Either you crack straight away and leave or finally you settle in Romania for ever. That’s what I did.”
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0:06:16 | 0:17:51 | Radu Timiş in his headquarters in Bucharest | These days Romania also has its “self made men”. In 1993 Radu Timiş and his wife Cristina opened a little grocery store less then 10 square metres in size. 12 years later, their butchery business Cris-Tim is the market leader in Romania. |
0:06:33 | 0:18:08 | Interview
Radu Timiş Cris-Tim | « I think Cris-Tim is representative of the new trend. Our success over the last 10 years has produced good results and we hope that in the future, with European Union integration, that success will continue in other countries. »
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0:06:55 | 0:18:30 | A Cris-Tim store in Bucharest, a Cris-Tim advertisement in the street in Bucharest | The Timişfamily invested in quality in a country which was emerging from decades of privation. These days, they manage a group which controls production and distribution from farm to fork. Cris-Tim is eagerly awaiting Romania's accession to the European Union. To be able to export more easily is one reason, but that’s not the only one… |
0:07:18 | 0:18:53 | Interview
Radu Timiş Cris-Tim | `Integration is an absolute necessity for us. Firstly, the rules of competition must be respected. And we are in fact beginning to notice it. Here, up to last year, 50% of the market was the black market. Now with new fiscal and antifraud regulations we hope that things will settle down. »
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0:07:49 | 0:19:25 | The car show in Bucharest, the Dacia Logan exhibition | But this is the real star of the change in Romania : the car. The number of new registrations is exploding year-on-year. And here, if you talk about cars you're talking about the Logan. A robust, economical vehicle from Renault / Dacia. |
0:08:07 | 0:19:42 | Interview
François Fourmont Renault / Dacia director & the car show in Bucharest, the Dacia Logan exhibition | “The evolution of the market in Romania is somewhat exceptional because in 2005 the market will probably reach 250.000 vehicles with growth in excess of 50%. On the Romanian market, 40% of new cars are Logans and in utility vehicles,70% are Dacia pickups. »
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0:08:31 | 0:20:06 | Cars in Bucharest streets, a Logan advertisement on a building, Dacia Logan manufacturing facilities at Piteşti. | From what was practically a desert, the Romanian automobile market has become the new Eden for car manufacturers, especially European ones. To get a foothold in this market, the Renault group bought the Romanian Dacia company. It was a logical move. For more than 30 years it had been producing old Renault models under licence. The French group invested nearly €500 million to modernise the factory at Piteşti, and makes no secret of its ambition to make it the flagship in its conquest of other emerging markets. |
0:08:53 | 0:20:41 | The car show in Bucharest, the Dacia Logan exhibition | In France, Renault is not without its critics. It’s been accused of switching production to a country with cheaper labour costs. Something the company denies. It believes Logan to be a win-win operation |
0:09:18 | 0:20:53 | Interview
François Fourmont Renault / Dacia Director | « Dacia is providing jobs in Romania, and between our own activities, our network and our suppliers that means 100.000 people. In the Renault factories and of our suppliers factories in France there are several thousand other people working for us. If Logan was not made in Romania it would not exist. And if Logan did not exist, these jobs would not exist in France.»
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0:09:44 | 0:21:19 | Bucharest various city pictures | Investments, jobs, growth and an influx of European funding. The prospect of entry into the European Union has lit a fire under the Romanian economy. With a growth rate of more than 8% in 2004, it is understandable that more than 80% of the population is enthusiastic about Europe. |
0:10:03 | 0:21:38 | Television headquarters at Bucharest. Exterior and interior shots | Gabriel Giurgiu presents a news show about Europe on Romanian national television. He is worried that in their euphoria, Romanians are expecting a little too much of the EU. |
0:10:15 | 0:21:50 | Interview
Gabriel Giurgiu Journalist | “For me, 70 + % is dangerous. Because after so much enthusiasm, … You know, it’s like getting married. The wife is young, is sexy, is wonderful – or the husband is wonderful- and after a while both discover that one of them is snoring, the other one is doing that and that, and if passion is too high in the church in the first moment, than in a couple of years you can see disappointment”
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0:10:47 | 0 :22 :22 | Recording of Gabriel Giurgu’s talk show | Giurgiu adds that Romanians should have a better understanding of what’s at stake and what are the real implications of joining the European Union. |
0:10:57 | 0:22:32 | Interview
Gabriel Giurgiu Journalist | “We have to explain, we have to be informed about what happens in Brussels and in the 25 Member States organization that the EU is”
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0:11:07 | 0:22:42 | Recording of the soap “La Europa” (in the pub) | Sometimes the information is put across with a good deal of humour. In the studio next door they are filming a sitcom called « La Europa ». It's the story of a small Romanian village with its bar, town hall and school; all getting ready to be part of Europe. |
0:11:24 | 0:22:59 | Interview
George Lungoci & Mihai Alecsandrescu Actors | “We talk about European integration. We have made a comedy series, but it has an educational objective to explain the impact of European legislation for the rural population. We think that comedy is the best way of helping them understand these regulations which are something new for them »
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0:11:55 | 0:23:30 | Recording of the soap “La Europa” (classroom-situation) | Today, farmers are going back to school. They’re being taught about European rules on labelling eggs. It's funny to watch, but the content is serious. It is directly inspired by European directives which Romania is busy transposing into its own legislation. |
0:12:23 | 0:23:58 | Bucharest various city pictures | Just a few months away from the deadline, it is a considerably modernised Romania that is presenting itself at the doors of the Union. Despite the fact that certain stumbling blocks remain in areas such as border security and corruption. |
0:12:37 | 0:24:12 | Interview
Jonathan Scheele Head of EC Delegation to Romania | “We cannot continue in a situation where there is a commitment to do something but we need to start see some results. And that is very important. Corruption will not be eliminated in Romania. It’s never been eliminated in the Member States, but we need to start to see some concrete results, to show that the climate is changing and will continue to change and that those changes are irreversible.”
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0:13:02 | 0:24:37 | Young people in Bucharest old town | It's the end of the day in Bucharest. The old town is under renovation and a group of young people are celebrating the opening of a friend’s new sports shop. A real sign- among so many others- that Romania is open for business and is ready to face the future. |
0:13:25 | | END | |
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